Resume

Work Experience

Product analyst for the ongoing passwordless login initiative, successfully converting 60% of our users to passwordless login methods.
Lead copywriting across Homedepot.ca for B2B, pro, and B2C campaigns improving SEO.
Drove content strategy to a 50% reduction in development time while maintaining quality, conversion rates, and exceeding all KPIs.

Coordinated B2B content strategies that led to a 13% increase in user satisfaction year-over-year by leveraging user data analysis, market trends, and user outreach.
Achieved a 300% increase in conversion rates and a 10x growth of our business user base over 2 years through strategic marketing and community engagement.
Project manager for our in-house teams of graphic designers, writers, and content creators to ensure all projects were completed on time and within budget - without missing a single deadline in 2023.
Received the Home Depot’s Executive Award in 2023 for content strategy contributions.

Led product marketing content for the launch and growth of four SaaS products.
Produced the primary marketing tools for The Supplier Analytics Program, enabling over $50 Million in annual recurring revenue growth.
UX designer and strategist for the winning 2021 Askuity Design Jam project, later added to the product.

Built strong business relationships and repeat clients by understanding business needs and delivering high-conversion videos, marketing materials and social media strategies.
Clients included CAA, the Government of Ontario, Social Lite, start-ups, local businesses, and independent creatives.

Led all events, social media, internal communications, and marketing initiatives for the Technology Leadership Initiative (TLI).
On a contract basis, developed marketing and communication strategies that increased our applicant pool and secured the first sponsor, Scotiabank, through targeted outreach and relationship building.
Laid a foundation for strong community engagement, business relationships, awareness, and collaboration allowing the program to continue to succeed.

Developed marketing strategies, and led social media, advertising campaigns, and in-person events for several early-stage startups helping to grow their brands and audiences.
Designed and edited marketing content for Origins Media Haus agency and their client brands greatly increasing content output and client reach.

Led communications for remote voters and on-location ballot officers. Increasing support for diverse and underserved community members during the 2014 and 2018 Ontario general elections.
Designed and implemented engagement strategies that led to the most successful remote election in Canadian history at the time.
Ensured high-security election materials reached the intended location securely and on time.
Coordinated the missing information team - providing outreach and support to any electors who desired to vote remotely.
Personally oversaw high-complexity voter cases, including external and internal government communications and media relations.